Let loose with the mythology of the American road trip in its many incarnations, yet never neglecting the practical and luxurious actuality of such an endeavour, the Spring-Summer collection embraces the narratives that make up a golden, global view of America.
“The collection is really about the freedom of the road and that freedom itself being luxurious” says Kim Jones, Louis Vuitton’s Men’s Studio and Style Director, working under the Artistic Direction of Marc Jacobs. “The clothing should have that do-what-you-want attitude. It’s a road trip drawing on elements of classic American culture from clothes, music to souvenirs. It’s the changing environment from city to forest to desert; that journey in a day from snow covered mountains to cacti in the desert that you can only really seem to have in America. Like the radio you listen to as you travel through the states.”