Part of his on-going exhibition at London’s Design Museum, the app gives users an immersive experience of the Paul Smith world in four sections, which include a virtual tour of the designer’s studio in London, his inspirations and design process, as well a slew of other interactive features that include an option to send the designer a personal note. “My ideas come from all around me. From the photos I take, the colours I spot, to the things people say and the pictures on my walls. You can find inspiration in everything, if you can’t look again,” said the designer.
To download the app, visit https://itunes.apple.com/gb/app/paul-smith/id755441887?mt=8