Come March 2014, Karl Lagerfeld’s self titled brand will set up a flagship store on Regent Street, London. Besides retailing its ready-to-wear collections and accessories, shoppers will also be able to browse via techie gadgets too. Lagerfeld is known to be fond of such gadgets and it is said the store will have iPad minis displayed for customers to participate in a host of activities such as watch digital footage, take photos and even leave messages for the designer himself.
The fitting rooms are said to be appeal to Instagram aficionados and are retrofitted with photo booths, allowing shoppers to have a second opinion. More than that, there are filters which are designed by Lagerfeld himself!