This Limited Edition Collection celebrates the pioneering spirit of our founders, John Walker and Alfred Dunhill, and the brands that honour their vision today. John Walker and Alfred Dunhill are two pioneers who have walked the world and changed the game in their chosen fields. Springing from the great British craft traditions of dedication and commitment to quality, both were true to their heritage but set their eyes distinctly on the future. Their entrepreneurial leadership and superior products empowered the celebrations of achievements across the four corners of the world. Given this provenance, the Collection presents perfect gifts for toasting extraordinary achievements.
Combining the pioneering spirit John Walker and Alfred Dunhill’s love of travel, the two worlds converge to empower the celebration of shared journeys. The Collection is inspired by the progress shared by the two purveyors of British luxury – from London, representing the perfect blend of heritage and modernity, to Scotland, reflecting the elements of landscape, energy, nature and raw beauty.
“There are a handful of luxury houses that share our uncompromising vision of progressive modernity while holding true to heritage and craftsmanship,” said James Thompson, Managing Director, GLOBAL RESERVE, DIAGEO. “With the JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill, two British icons celebrate the shared journey towards achieving the extraordinary. A collection of this calibre is only made possible through our mutual values, and pioneering heritage of quality craftsmanship.”
This partnership with the iconic luxury house is the brand’s latest collaboration to date and the Collection in totality perfectly accentuates the rarity and flavor of JOHNNIE WALKER® BLUE LABEL™.
The result is a collection of exclusive gifts inspired by the pioneering spirit of John Walker and Alfred Dunhill and their journeys from Britain to the four corners of the world. The Limited Edition Giftpack designed by Alfred Dunhill features a limited edition designed bottle 70/75cl with its interior evoking the contours of a map, bringing the two iconic brands’ shared journey to life. The bottle’s exterior seamlessly marries the JOHNNIE WALKER® BLUE LABEL™ signature blue colour packaging with Alfred Dunhill’s signature ‘Chassis’ design and gunmetal finish made famous in their leather goods.
Additionally, only available at selected travel retail stores will be the Travel Retail Exclusive Giftpack designed by Alfred Dunhill, includes a unique JOHNNIE WALKER® BLUE LABEL™ 1L size bottle with both its interior and exterior featuring the map contours. Identifiable by the JOHNNIE WALKER® BLUE LABEL™ signature blue colour packaging and Alfred Dunhill’s signature ‘Chassis’ design with gunmetal accents, it also features copper finishing inspired by the copper stills used in the whisky distillation process; the iconography effortlessly representing Alfred Dunhill’s innovative and intelligent design ethos.
At the pinnacle of the Collection, the Limited Edition Travellers’ Trunk designed by Alfred Dunhill, perfectly celebrates a journey shared. Based on Alfred Dunhill’s classic vintage car trunk, the modern design features the signature JOHNNIE WALKER® BLUE LABEL™ blue colouring, leather straps and handles with Sam Brown stud finish, offset by the contours of a map carved into the elegant birch wood. It contains everything needed to enjoy JOHNNIE WALKER® BLUE LABEL™ during a journey shared including a limited edition bottle of JOHNNIE WALKER® BLUE LABEL™ featuring Alfred Dunhill’s gunmetal finish, four beautifully engraved crystal glasses, a whisky funnel, a pair of ice tongs and a Alfred Dunhill hunter flask. Only 500 bespoke pieces of the Limited Edition Travellers’ Trunk designed by Alfred Dunhill will be produced globally.
JOHNNIE WALKER® BLUE LABEL™ – the height of our blending expertise from the world’s foremost whisky artisans – is blended from rare casks of whiskies from the four corners of Scotland. Only sublime, rare whiskies are used in the blending of JOHNNIE WALKER® BLUE LABEL™, with only 1 in 10,000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste. JOHNNIE WALKER® BLUE LABEL™ is a Scotch Whisky born of the art of our Master Blender.
The JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill will be available through exclusive retailers.