CAMPAIGN CIRCUIT: Saint Laurent's Architects Of Rock And Blues

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CAMPAIGN CIRCUIT: Saint Laurent’s Architects Of Rock And Blues

By Men's Folio
September 17, 2013

Campaign Circuit Saint Laurents Architects Of Rock And Blues. Following the label’s new manifestation of a rock-n’-roll influenced soul, Saint Laurent’s latest music-inspired campaign takes a look at the “Architects of Rock and Blues”. The project has seen the likes of Marilyn Manson, Courtney Love and Kim Gordon gracing the images, but now, the French fashion house taps into iconic musicians Chuck Berry, Jerry Lee Lewis, and B.B. King for a series of moody portraits; as usual, Hedi Slimane photographed the trio legends in exclusively made custom Saint Laurent pieces. Overall, in a sea of campaign featuring some saturated tabloid subjects, it’s refreshing to see a new set of inspired faces that don’t necessarily try to succumb to the generation’s norm. Kudos Slimane for the ingenious decision!