OF THIS MINUTE: Brioni’s Arrival In Singapore


Of This Minute 34Brioni, the Italian fashion house that’s renowned for their made-to-measure suits by master tailors, is finally providing their legendary services right here in Singapore! Opening their first and only stand-alone boutique at The Shoppes at Marina Bay Sands, the design concept of the space, created in Milan, is the first in the world and will be replicated in other Brioni boutiques around the world after the debut launch in Singapore; partnering with the Uomo Group, this boutique stands to be the brand’s largest store in Southeast Asia.

A collaborative effort between Creative Director Brendan Mullane and Studio Park Associati of Milan, the blueprint of the space combines a masculine characteristic of a gentleman’s club with the elegance of a private “Dressing Room.” The Architecture itself is both a traditional and contemporary marvel, defined by the most exquisite of materials — glass surfaces and bronzed brass, Eramosa marble, Bahia wood with shiny brass inserts… the Navona travertine floor evokes a strong sense of the brand’s historic beginnings; while the wooden ceilings are elaborated with a sophisticated lighting system designed especially to give each ambience a moody and exclusive atmosphere.

With a floor plan that separates selling areas that spans from formalwear, leisurewear and an exclusive VIP room with an area dedicated to the Su Misura service – a researched lounge featuring a large closet carrying the selection of fabrics and finishing’s available to customize each garment. 

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