Actor James Franco has really strong ties with iconic fashion house Gucci. From the fragrance and lifestyle images, he now fronts the Italian label’s latest eyewear campaign. Rocking their new Black Bamboo sunglasses and photographed by renowned duo Mert Alas & Marcus Piggott, the images were taken at Los Angeles and epitomizes the legendary city completely; from the red convertible to the recognizable palm tree backdrop, the luxury soul that the Gucci brand has always been known for is slowly taking a fresh, younger look; and we can only see the brand expanding further from here. Be sure to check out the Black Bamboo sunglasses when they hit Gucci boutiques and selected opticians in October. 

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