Focusing on a minimal and essential sense of style, the latest A.P.C. campaign is a straightforward series of images with a strong emphasis on a youthful soul. Channeling a near-clone of Lana Del Rey, the campaign stars Victoria’s Secret angel Barbara Palvin and fresh faced Jan Aeberhard. Featuring the signature photography styles of Walter Pfeiffer, the campaign is quintessentially a testament to what the A.P.C. brand is renowned for; a simplicity that elevates a person’s personal style to a new level of cool.