Kris Van Assche has always been a behemoth of creative concepts when it comes to his namesake label’s campaigns. His brand has manifested a plethora of personality whether it was Andrea Mastrovito’s romantic sketches, or LA photographer Jeff Burton’s steamy photographs, each offers an abstract and fresh perspective on Van Assche’s collections.
“This season it was particularly important to create a strong, impactful campaign to coincide with the opening of the first KRISVANASSCHE store” explains Van Assche, “It was an incredible occasion to put the “brand identity” out on the street and to further express it through campaign images. Nicolas and I were able to create a very graphic campaign that represents the ‘cut and shut’ concept that runs throughout the AW13-14 collection.”
For this Fall/Winter 2013 season, Van Assche has commissioned the help of Spanish art director Nicolas Santos to manipulate a series of photographs by New York-based French photographer Bruno Staub. Starring modeling fresh-face Baptiste Faure, the result is a series of hauntingly serene images that plays with the cerebral side of your mind. The cut-put, sewn-up clippings were combined together to create new form and new life to the Van Assche brand; we at Men’s Folio personally think we don’t see enough of designers and photographers pushing the bar when it comes to their campaigns, so we’re going to give Van Assche a medal for being a cut-above.