CAMPAIGN CIRCUIT: Carven's Still The New-Cool - Men's Folio
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CAMPAIGN CIRCUIT: Carven’s Still The New-Cool

  • By Men's Folio

Campaign Circuit Carvens Still The New Cool 5.Solidifying their status as the new-cool in fashion, Carven’s latest Fall/Winter 2013 campaign is an offering that’ll adhere to your conceptual side. Shot by Viviane Sassen, the campaign stars Luka Badnjar in a wonderland case of formative fashion. With a strong contrast of clothing fabrication and the natural rawness of the prop sets, combined with Sassen’s signature edge to the images, the menswear campaign has an art-feel mood that the Carven brand has manifested itself to be, and we’re sure these images will be re-blogged non-stop on all the tumblr pages. It’s also interesting to point out that though the campaign images appear to be shot in the nighttime, it was in fact shot in the bright of day, as you can see from the behind-the-scene image. Just goes to show how deceiving some photographs can be. 

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