CAMPAIGN CIRCUIT: 3.1 Phillip Lim's Tokyo Drift - Men's Folio
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CAMPAIGN CIRCUIT: 3.1 Phillip Lim’s Tokyo Drift

  • By Men's Folio

PhillimYou are almost sure that every single fashion campaign is an imaginary scenario where photographers and designers imitate a fantasy to entice the viewers; But Phillip Lim isn’t a fan of faking it. Instead of creating a mock-up set to shoot his vivid and vibrant Fall/Winter 2013 collection, he instead chose to follow a trio of Japanese personalities, actress Kiko Mizuhara, Louis Simonon, and real-deal Japanese gang member Black Shadow, and follow them as they go about their underground Tokyo scene-life; you see them sprint, dance, ride black and silver motorcycles all through the mesmerizing neon Tokyo streets. Lensed by But Sou Lai, Lim commented that he wanted to “capture a modern-day tribe,” and indeed, by the looks of the campaign, he has managed to capture what is quintessentially the Phillip Lim clan.

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