In what can be read as a brilliant move to ingratiate themselves with their South Asian consumers or as a warm recognition of their Hindu friends (we prefer the latter), Burberry has released their first ever Diwali campaign. Regardless of the British house’s motives, the move is a savvy one, what with the recent reveal of Burberry’s Rose Gold capsule collection, an exquisite trove of glimmering gold objects for him and her—beautifully apt for gifting during this Festival of Light. Happy holidays!

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