The Social Network: Dolce & Gabbana Spring-Summer 2012


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Dolce & Gabbana S/S12 runway 

Our stylist Wei Lun witnesses how Dolce & Gabbana’s Spring-Summer 2012 collection was overwhelmingly influenced by social media. In his words:

“It amazes me what social media can achieve today, basically it amounts to a new religion among some frontrow guests at major shows, not to mention inspiring the Spring-Summer 2012 collection by Dolce & Gabbana. I could not quite digest the idea immediately but then again, as one of the most successful Italian fashion houses, Dolce & Gabbana is no stranger to controversies and being vision-forward.”

“As one of the first brands to boast live digital coverage online, the duo has seemingly made a metaphoric reference to social networking with a netting motif in the collection. Made of fabric or leather and wrought in different ways, the nettings are casually thrown over T-shirts, appear as mesh-like veils over shorts and pants, and pop up as leather-net jumpsuits; all boyish allure, sexy and athletic at the same time.”

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Dolce & Gabbana