The men’s formalwear market has traditionally been dominated by Savile Row types; however, riding on the strength of this growing segment, more fashion brands are presenting standalone suit collections apart from their runway offerings.
Italian powerhouse Gucci proudly owns the accolade of having the most comprehensive sartorial collection with its seven different silhouettes namely, the New Signoria, the Marseille, the Dylan 60s, the Signoria, the Monaco, the Brera and the Heritage. From the classic-fit Signoria to the slim-fit Monaco, the variety of different cuts makes Gucci’s Men’s Tailoring collection the most accessible; catering to the body shapes and individual preferences of fashionable gentlemen while reflecting the contemporary style of the Italian house. And in signature Gucci style, motifs like the Horsebit, Diamante or GG pattern are used discreetly in the linings of every suit to mark their Florentine heritage.
To celebrate the launch of its Men’s Tailoring collection, Gucci has created a video documenting the sartorial journey of an international man about town. Narrated first by a London Cab driver, followed by a New York shoeshiner and a Tokyo barber, the video featuring model-of-the-moment Clément Chabernaud tells the tale of an enigmatic young man who started out with nothing but went on to build a successful business empire. When he was not worth a dime, the entrepreneurial youth received the help of an “English tailor” who made him a suit, “(got) him the right shirt…the right tie, (gave) the kid confidence”. In appreciation, the young gentleman gave the tailor some stock certificates which appreciated in value as his business grew.
The English tailor wants to find the young man to thank him, but the closest he gets are stories in the press about the successful, generous lad. As the tale weaves through London, New York and Tokyo, it is revealed that the customer of the cabbie, shoeshiner and barber is the enigmatic young man in question. And in a beautiful twist, the young man quips, “My tailor wasn’t English, he was Italian.” (As is Gucci, of course!)
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