There’s something about Johnny Depp in his natural state, when not concealed by an outlandish role or layers of makeup that exudes an effortless suaveness. Perhaps for this reason, Dior Fragrances has chosen the charmingly brooding 52 year-old to front their campaign for the house’s newest parfum, Dior Sauvage. Set in the desert of Joshua Tree, California, Depp is escaping the suffocating glitz of Los Angeles in a vintage Dodge Challenger, shot by Jean-Baptiste Modino. A teaser of the full trailer has been released, with more to come in September.

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