CAMPAIGN CIRCUIT: James Franco for Gucci Fall 2013 eyewear - Men's Folio
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CAMPAIGN CIRCUIT: James Franco for Gucci Fall 2013 eyewear

  • By Men's Folio

These sunglasses are a refined evolution of the classic Bamboo version launched in Spring/Summer 2013. The exclusive eyewear that James Franco wears in the campaign stands out for the new black version of the bamboo detail, complementing the dark ruthenium and grey shaded mirrored lenses. This style, which uniquely uses natural bamboo cane, blends tradition and innovation to reflect the House’s philosophy of contemporary luxury.

The 70s-inspired pilot-shaped metal frame, embellished with the bamboo cane detail on the bridge and the Gucci laser signature on the lenses and temples, make these sunglasses highly distinctive and iconic. Bamboo is one of Gucci’s most distinctive signature motifs and a material that has been historically used by its Florentine artisans since 1947 on a variety of products from handbags, ready to wear, jewelry and today, eyewear. In a specially dedicated video artisans demonstrate the expert skills involved in the design and creation of eyewear featuring natural bamboo cane.

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