One of the most famous feuds between Italy and France is the 2006 World Cup Final when French player Zinedine Zidane headbutted Italian midfielder Marco Materazzi in the chest. The football community was shocked, punters were enraged and it spawned thousands of memes that were unleashed on the internet (legend says you might still be able to find them on Twitter).
Enter Pierre-Louis Mascia, the multi-hyphenate creative before his eponymous fashion label (the French designer was previously a renowned fashion illustrator with an impressive clients list stretching from Chanel to Vogue), who is bridging the bilateral ties between France and Italy through the designs of his clothes of French classic meeting Italian romance.
Pierre-Louis Mascia first launched his brand under the tutelage of the Uliassi brothers who own the Achille Pinto printing factory in Como Italy, a factory that has been around for eight decades. All his pieces are now printed by them.
The collection is based on practical classics that a French man would wear — capes, hunting jackets and trench coats — and Italians’ #LaDolceVita in which Mascia injects inspiration he sees from old-world Italian elements like vintage fabrics, antique wallpapers and books. Outerwear and sweaters may be wardrobe staples for most men but Pierre-Louis Mascia would entice you to make space in there with his characteristically-unique pieces.
A collaboration with Italian artist Jean Luc Favero sees a horse themed motif on the brand’s cape.
“It all comes from the guts” explains Mascia, who prefers his works to speak for itself. We can’t speak for him but we can speak for you when we say that you’re going to want to check your bank’s balance (FYI, prices range from S$290 for a t-shirt to S$830 for a coat. Other accessories like scarves are from S$310-S$490). Seen in this collection are some very desirable pieces but fastest fingers first as the exclusive debut pop-up with the designer’s Fall/Winter ’19 collection and homeware are only available from 8 August to 2 September at the Club 21 Hilton Hotel Singapore boutique, #01-19/20.