News, Style

CALVIN KLEIN JEANS FW’18 Campaign Evolves with America

 
CALVIN KLEIN JEANS FW’18 Campaign Evolves with America

The jeans is a quintessential American invention, alongside the hotdog and coke. All of them embody the idea of an equaliser in society that regardless of class and money, everybody could enjoy. In the same way as when America’s President Eisenhower bought a hotdog for Queen Elizabeth when she visited, everybody would know somebody famous who was spotted with a pair of jeans while you wear yours.

Fast forward to today, Raf Simons believes that the collective consciousness of America represents individualism while simultaneously exploring the idea of a collective purpose. With that mantra in mind, Raf Simons sets a new direction for CALVIN KLEIN JEANS – one with authenticity and youth at its core. Clearly reflected in the new Fall/Winter’18 collection, every piece is a standalone, but together redefines how dressing in denim can be.

Uniquely classic American denim pieces, such as the trucker jacket and the Western shirt, are now seen through a youthful lens. A new visual vocabulary is established through patchwork pieces with graphic detailing, modern-art inspired colorblocking, and the reimagined CALVIN KLEIN JEANS logo.

Raf Simon’s campaign lensed by Willy Vanderperre is visually spot-on regarding the ideals and democratic approach of the jeans – a diverse cast of young people stand inside an otherwise empty billboard seemingly screaming, “we’re the new collective spirit of America, and America will be made up by us”.

Words by Marcus Li


 
Catching the Moon's Face

Appreciation for the moon can be done even when it is not full.

Time -
Fashion Meme Monday: Kanye & Lil Pump's Boxy Suit

We package some similar Kanye West and Lil Pump looks into a nice little box.

Style -
It'd be great if we can all just go through our day without the icky feeling of wet clothes

Anyone would prefer going back to sleep when waking up to the sounds of showers outside. But alas, work/school/errands beckon and ..

Style -
Finding balance this September

Inner peace and wholeness starts with the outside.

Grooming -
Top Ten Campaigns Of Fall/Winter'18

Here’s a roundup of our favourite fashion ad campaigns this season. 1) Calvin Klein A curious play with scale through an other ..

News -
Let's Selfie: Calvin Klein Jeans “Andy Warhol, Self-Portraits” Capsule

The latest capsule collection features the pop artist's iconic "selfies".

Style -
Escape the Fate of Bad Dates with Diesel Jogg Jeans

Dating apps like Tinder, Grindr, Okcupid and Coffee Meets Bagel abound, finding love in the 21st century — or rather, digital ag ..

News -
Leave a Kiss with #MyCalvins

Remember growing up with those ubiquitous prints of Campbell's Soup Cans? It sort of mimics the relationship between Kanye West an ..

News -