Mido has always enjoyed a close relationship with architecture, and while many of its creations are inspired by monuments, the brand highlights this link in a spectacular way for the Multifort through parkour. The physical discipline sees practitioners running the environment like an obstacle course: vaulting railings, leaping gaps, scaling walls and generally jumping off things.
Mido joins in the action by collaborating with three young parkour athletes at the top of their games — Australian Brodie Pawson, Frenchman Thomas Mougne and Mexican Ricardo Gonzalez Martinez. Equipped with a sporty Multifort on their wrists, the three friends of the brand will assault architecture and document their adventures on social media.
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The Multifort collection was launched in 1934, two years after the opening of the Sydney Harbour bridge. Referencing the vertical lines of the steel-arch bridge, the dials are decorated with Geneva stripes for subtle plays of light. Multifort models are also equipped with latest-generation automatic movements, and are water resistant to 100m.
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