For Spring/Summer’18, Saint Laurent adapted patches across its ready-to-wear and bag collections, documenting the Maison’s 57 years of storied heritage in circles.
Rue de l’Université / Paris 7: Headquarters and design studio of Saint Laurent in Paris, France.
“Love Me Forever”: Phrase used in a 1970 signature patchwork wedding coat with “or never” written on the back; also reissued in the 2002 couture show.\
1971: The landmark year that Monsieur Saint Laurent shook the entire fashion industry by showing silhouettes inspired by occupied France in the early 1940s. Featuring provocative wedge sandals, turban, and poppy flower details, the collection was dubbed scandalous with its perceived political tones.
Old Bond Street: Address of the emblematic Rive Gauche boutique in London, also where Yves Saint Laurent together with his muses, Loulou de la Falaise and Betty Catroux, donned the signature Saharienne and famously posed for photographs.
Eyewear: Trademark accessory that Monsieur Saint Laurent was never seen without, even when photographed naked as seen in the famous Saint Laurent men’s fragrance campaign, “Pour Homme” by Jeanloup Sieff in 1971.
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