Gucci celebrates the Year of the Dog with a capsule collection featuring Alessandro Michele’s two Boston Terriers, Bosco and Orso.
Lensed by Petra Collins, the campaign creates a dreamlike fantasy to capture man’s intimate connection with his best friend.
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The dog motifs were derived from a pillow illustrated by artist Helen Downie — also known as Unskilled Worker — who gifted it to the creative director.
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The capsule presents a series of 63 exclusive products, highlighting men’s hoodies and bomber jackets. The canines appear larger on backpacks and tote bags, juxtaposing against the iconic Gucci Supreme fabrication.
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Scarves, trainers and intricate jewellery are adorned with the carved-out likeness of the two hounds.
For iPhone X users, special interactive content will be available on the Gucci App. Using facial recognition technology, individuals will be able to virtually interact with Orso and Bosco based on their own expressions.
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