For Gucci’s Spring/Summer 2018 campaign, the Italian maison teamed up with Spanish artist and illustrator Ignasi Monreal to dream up a “Utopian Fantasy”, presented in a series of surrealistic landscape paintings.
A closer look at “Utopian Fantasy” reveals vivid artworks depicting three photorealist themes: earth, sky and sea. Moreal’s digital paintings are filled with remarkable details, drawing the viewers into a mythical and uncanny dimension.
Subjects include haunting characters highlighted by fantastical features inhabiting the enchanted universe conjured from his remarkable imagination.
It is in this context that Gucci’s latest apparel and accessories are showcased, becoming part of an extraordinary, highly visual narrative art directed by long-time collaborator Christopher Simmonds.