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Gucci unveils a “Utopian Fantasy” for its S/S18 campaign

  • By Belda Chung
Gucci unveils a “Utopian Fantasy” for its S/S18 campaign

For Gucci’s Spring/Summer 2018 campaign, the Italian maison teamed up with Spanish artist and illustrator Ignasi Monreal to dream up a “Utopian Fantasy”, presented in a series of surrealistic landscape paintings.

Gucci Spring Summer 2018 Campaign

Moreal is a digital painter whose works feature the likes of such fashion icons as Jonathan Anderson and FKA Twigs.

A closer look at “Utopian Fantasy” reveals vivid artworks depicting three photorealist themes: earth, sky and sea. Moreal’s digital paintings are filled with remarkable details, drawing the viewers into a mythical and uncanny dimension. 

GU564_SS18 CAMPAIGN_LAYOUT_DSP_CROP_300dpi_7

Subjects include haunting characters highlighted by fantastical features inhabiting the enchanted universe conjured from his remarkable imagination.

It is in this context that Gucci’s latest apparel and accessories are showcased, becoming part of an extraordinary, highly visual narrative art directed by long-time collaborator Christopher Simmonds

Gucci Spring Summer 2018 Campaign
Gucci Spring Summer 2018 Campaign
Gucci Spring Summer 2018 Campaign
Gucci Spring Summer 2018 Campaign
Gucci Spring Summer 2018 Campaign
Gucci Spring Summer 2018 Campaign