Whisky Live Singapore achieved a new high in 2017 with a record turnout of 53 exhibitors and over 3,000 attendees on the weekend of 25-26 November (an increase of more than 1,000 guests from the previous year).
It’s a sure sign that the tippling scene in Singapore is flourishing; as Mathieu Musnier, general manager of La Maison du Whisky, puts it, “as Singaporeans become better acquainted with different whiskies and the characteristics to look out for, we observe promising growths of a more discerning and selective market not just in whiskies but also other spirits such as rum and gin.”
A 110 square metre space on the second level of the Singapore Tyler Print Institute gallery was converted into Singapore’s largest liquor store. At the gallery, specially curated photographs and prints from Neisson, Compass Box, Velier and La Maison du Whisky’s own Artist Collective and the Artist #7 series were showcased.
Exhibition halls were staged and renamed as Food & Cocktail Street, where 10 bars and restaurants collaborated to provide this year’s guests with a spread of delectable options.
“Bringing new experiences and breaking records while doing so has always been part of our DNA,” says Musnier about the team behind Whisky Live Singapore 2017.