Style

Mido wants you to #EscapeTheRoutine with the Multiform Escape

  • By Yong Wei Jian
Mido wants you to #EscapeTheRoutine with the Multiform Escape

In 1947, American pilot Milton Reynolds broke the record for an around-the-world flight in 78 hours and 55 minutes with a Multifort strapped on his wrist. Seventy years later, the Multifort Escape pulls its design from this historical model to become Mido’s largest three-hand ticker.

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The sizeable sporty timepiece surpasses limits in a robust 44mm stainless steel case with an aged and sandblasted black PVD treatment. Its spacious dial is decorated with vertical Geneva stripes and orange accents — the latter a nod to Mido’s identity and to the 1940s model. Vintage-toned SuperLumiNova on the numerals and hands enhances the bold legibility on the dial. The watch is powered by the automatic Calibre 80, which grants exceptional autonomy with up to 80 hours of power reserve.

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The Multifort Escape comes in black, dark blue and olive green dial colourations, as well as a special edition equipped with two interchangeable Horween leather straps. Horween is a maker of American football leather, and their presence here is related to Mido’s relationship with football in the United States.

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To embody the same thrill-seeking spirit as the original, the Multifort Escape is accompanied by a #EscapeTheRoutine campaign featuring the sport of parkour. Practitioners of the art of movement rely on their agility and physical strength to scale urban architecture, their motto “to be and to last” perfectly encapsulating Mido’s values. Check out the video below: