Grooming, Fragrance

Chris Hemsworth fronts Boss’s latest BOSS BOTTLED “Man Of Today” campaign

 
Chris Hemsworth fronts Boss’s latest BOSS BOTTLED “Man Of Today” campaign

With masculinity currently having more blurred lines than a Robin Thicke song, it’s hard to define what it means to be a man today. Is it money? Muscles? Manners? Hugo Boss believes that the true measure of a man is seen through his actions and the values he lives by, affirming this through the next chapter of its Boss Bottled Man of Today campaign campaign, fronted by the mighty Thor himself.

“The Man of Today campaign is all about representing the idea that actions speak louder than words — a principle I’ve always tried to embody and live my life by. It’s one thing to say you’re going to do something but to back it up and do it is a whole other thing,” says Australian actor Chris Hemsworth, the newest global ambassador of Boss Bottled. “It’s an attitude that my parents bestowed upon me and an approach I hope to instil in my kids as well.” Besides embodying these ideals in real life, Hemsworth’s superhero alter-ego also undergoes a timely rite of passage in Thor: Ragnarok, awakening his latent powers without his mythical hammer.

This message of male empowerment is backed by the Boss Bottled fragrance portfolio. From the classic Boss Bottled to the invigorating Boss Bottled Tonic and powerful Boss Bottled Intense, each scent is worn like a Boss suit to reveal the multifaceted qualities of the Man of Today. “For me, Boss Bottled has a special versatility to it. It inspires confidence and action, which encourages me to be the best version of myself,” says Hemsworth. If it works for the Thunder God, it’ll work for us regular Joes.


 
Fashion Meme Monday: Kanye & Lil Pump's Boxy Suit

We package some similar Kanye West and Lil Pump looks into a nice little box.

Style -
Henry Cavill Sharpens His Focus with BOSS

The British actor and international film star is the new global brand ambassador for Boss Eyewear.

Style -
Diesel Is “Ready to Unwear” This Summer

Irony is present in the best forms of art, from stage, writing to even fashion. We see contradictions, juxtapositions and ironies ..

Style -
Get your Game on with Dior Homme Pre-Fall'18 Accessories

In creative partnership with Dior Homme, our latest film campaign showcases the Maison's Pre-Fall’18 accessories that throwback ..

Style -
A First Look at Joseph Schooling x BOSS Collection

If you wonder what does Olympian swimmer Joseph Schooling carries in his BOSS bag, you might be inclined to think of sports-rela ..

Style -
Singapore Represent! Joseph Schooling is BOSS Latest Brand Ambassador

When Joseph Schooling was participating in his landmark 2016 Rio Olympics 100 metres butterfly, I was overseas for a cover shoot.

Style -
Loewe looks into the archives of artist William Morris

If medievalism-meets-punk is the name of your party game, then Loewe’s latest capsule ought to be your go-to this festive season ..

Style -
BAZ LUHRMANN creates a springtime fantasy for ERDEM X H&M campaign

Visionary filmmaker Baz Luhrmann creates an alluring fairytale filled with passion, drama and vivacity in his recent cinematograp ..

Style -