Style

Presley Gerber becomes the new face of OMEGA 

  • By Pameyla Cambe
Presley Gerber becomes the new face of OMEGA 

Some things just run in the family. Mirroring younger sister Kaia, Presley Gerber has been steadily making a name for himself as a model, walking down the runways of Bottega VenetaDolce & Gabbana and Emporio Armani. It helps that his mother is none other than Cindy Crawford, one of the reigning supermodels of the 90s. Together with his sister, the 18-year-old once again follows in his mother’s footsteps — this time, as the new brand ambassador for Omega.

Sticking to tradition, the Gerber siblings will represent the Swiss luxury watch brand worldwide, just as their mother had for over 20 years. As a statement of how far back his ties with Omega goes, Presley made an appearance on the red carpet for the New York premiere of his mother’s film, “The Hospital in the Sky”, back in 2015.

The first official family portrait by Peter Lindbergh, featuring all four family members together: Cindy Crawford, Rande Gerber, and Kaia and Presley Gerber

The first official family portrait by Peter Lindbergh, featuring all four family members together: Cindy Crawford, Rande Gerber, and Kaia and Presley Gerber

This year, Presley took time off during Paris Fashion Week to attend the opening night of Omega’s “Her Time” exhibition at the historic Hôtel de Sully. The exhibition celebrates the brand’s history of exquisite women’s timepieces, displaying everything from early Lèpine pendants and the iconic Ladymatic to “secret jewellery watches” and today’s latest creations. The evening was hosted by French actress Pauline Lefevre and graced by guests such as Joan Smalls, Martha Hunt, Cinta Kiehl, Nathalie Rykiel and Gwendoline Hamon.

Presley made it a family affair, showing up together with his sister and parents. A special family portrait taken by renowned photographer Peter Lindbergh was later unveiled, officially marking the siblings’ new connection with the Omega family.

As the brand’s very first ambassador, Crawford herself is only too happy to share her Omega journey with her children, saying, “My journey with Omega has been incredible and I know that Kaia and Presley will enjoy working with the brand as much as I have. They are both talented in their own unique ways and I’m so proud that they will be the next ambassadors for these fantastic watches.”

Omega President and CEO, Raynald Aeschlimann, added, “Kaia and Presley represent the next generation of watch wearers. They are good looking, motivated, inspirational and full of energy. It’s incredible to have such a passionate family tradition within our brand and I’m so excited to begin working with these two young people.”

Check out a video of the event below.