From 16 to 30 September, TAG Heuer fans will get a chance to have a close-up look at the brand’s rich watchmaking history through its upcoming exhibition, “Heuer Globetrotter”. As the name suggests, the 15-day exhibition will take place simultaneously at TAG Heuer boutiques across ten cities including Hong Kong, Miami, Paris, Sydney and Tokyo.
Singaporean fans are in for a special treat as well. The exhibition will launch on our shores even earlier on Wednesday, 13 September, in the presence of Brand Ambassador Patrick Dempsey.
No fewer than 400 wrist- and pocket-watches will go on display, all of which have been sourced from TAG Heuer’s museum in La Chau-de-Fonds, where the brand has been based in for 150 years. Some of the highlights include the Heuer Monaco worn by Steve McQueen in the film “Le Mans”, as well as the 1916 Mikrograph, the first stopwatch to record hundredths of a second.
The array of vintage timepieces will also include 20 watches sourced from each country and specially chosen by a local collector. On top of that, each of the ten exhibitions will have different themes corresponding to the city that it is held in. Paris will be following a “Classic Heuers” theme, while Geneva will host an exhibition on “Great Inventions”. Over at Tokyo, the exhibition will examine the brand’s “Design throughout history”.
The Singapore edition, held at the TAG Heuer store in Wisma Atria, will aptly focus on the Formula 1 season. Motor sports has always been an integral part of the TAG Heuer DNA: for many years, the brand played the role of the Official Timekeeper for some of the biggest and most legendary motor races in history — including Formula 1.
It isn’t any surprise, then, that the centrepiece of the Singapore exhibition will be the magnificent 1970 18 ct gold Heuer Carrera, which was presented to the F1 Red Bull Racing Team by TAG Heuer Honorary Chairman Jack Heuer himself.
Heuer Globetrotter is certainly a once-in-a-lifetime opportunity to explore and delve deeper into the intricacies of TAG Heuer’s history. With a wealth of beautifully crafted timepieces on show as well, the experience probably won’t differ much from that of an art gallery.
The Heuer Globetrotter Exhibition will run from 13 to 30 September at TAG Heuer Wisma Atria (435 Orchard Road, #02-34/35 Wisma Atria, Singapore 238877).