Fashion and its love for sci-fi have gotten creative directors and designers prepping consumers for intergalactic-influenced fashion. Moncler’s recent ’70s-themed Fall/Winter 2017 advertising campaign ‘Moonray’ involves a style battle starring the label’s oversized metallic duvet-parkas, which are so covetable, they end up being abducted by foreign protagonists. Now, enter the world of Gucci, where Alessandro Michele transports us to a parallel universe that is inspired by ’50s and ’60s sci-fi. He collides the world of Gucci’s Fall/Winter 2017 collection with earth dwellers, robots and aliens, who battle it out on uncharted territory.
Filmed by Glen Luchford, the Italian house surprises us with a star-trek themed clip featuring the brand’s Fall/Winter 2017 collection placed in a retro-futuristic setting. Models in Michele’s eclectic, printed outfits go head-on with stop motion dinosaurs and extraterrestrial creatures travelling between Earth and space. See Gucci’s outlandish, creatively conceptualised campaign below.