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Tag Heuer At Ion Orchard Revamped With a Bold New Look

  • By Belda Chung
Tag Heuer At Ion Orchard Revamped With a Bold New Look

Spanning over 1,162 square feet, TAG Heuer’s Ion Orchard boutique has undergone a new space-lift – the new store is designed for that immersive shopping experience for all watch lovers and collectors. Inspired by the brand’s #DontCrackUnderPressure motto, eye-catching accents and metallic textures outline the retail floor.

 

Store Front Design

Store Front Design

TAG Heuer Ion Orchard Boutique

Striking red carpet flooring supporting armchairs indicates the brand’s sportive dynamism, and ceramic finishing on walls echo the cutting-edge technologies in contemporary watchmaking. Sober hues of grey represent Heuer’s watchmaking traditions, as well as the mountainous landscape of its headquarters located in La Chaux-de-Fonds.

TAG Heuer Ion Orchard Boutique

Behind the new store concept is TAG Heuer’s in-house design and architectural team based in Switzerland.