Spanning over 1,162 square feet, TAG Heuer’s Ion Orchard boutique has undergone a new space-lift – the new store is designed for that immersive shopping experience for all watch lovers and collectors. Inspired by the brand’s #DontCrackUnderPressure motto, eye-catching accents and metallic textures outline the retail floor.
Store Front Design
Striking red carpet flooring supporting armchairs indicates the brand’s sportive dynamism, and ceramic finishing on walls echo the cutting-edge technologies in contemporary watchmaking. Sober hues of grey represent Heuer’s watchmaking traditions, as well as the mountainous landscape of its headquarters located in La Chaux-de-Fonds.
Behind the new store concept is TAG Heuer’s in-house design and architectural team based in Switzerland.
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