News, Style

Gucci dances up a storm to celebrate its Pre-Fall 2017 collection

 
Gucci dances up a storm to celebrate its Pre-Fall 2017 collection

Initially inspired by last year’s Made You Look exhibition (based on dandyism and black masculinity, and held at the London’s Photographer’s Gallery), Gucci’s latest campaign is a celebration – of flamboyance, expression and those who challenge the conventions of society through their performance, art and dance.

GU521_PF17 CAMPAIGN_SP Crops_Square_114

Referencing the portraiture of Malian photographer Malick Sidibé, known for capturing images of youth culture and local nightlife in his hometown of Bamako, the ’60s-influenced campaign makes a toast to music and dance. Set in dancehalls and richly decorated studios, the visuals show men and women (four models and 25 dancers, to be exact) in free motion, wearing elaborate suits and streetwear from the Pre-Fall 2017 collection.

GU521_PF17 CAMPAIGN_SP Crops_Square_113

The campaign also taps the spirit of England’s underground Northern Soul movement of the ’60s, and its distinctive, athletic dance moves.


 
Spring/Summer 2018 Accessories Trend Report

Nostalgic influences have been reworked to fit into today’s style paradigm, advancing a renewed perspective on menswear accessor ..

Style -
Weather the Storm

Menswear’s very best Spring/Summer’18 runway looks are anything but boring — modernised with a clash of eclectic prints agai ..

Spreads -
Gucci Fall/Winter'18: Post-Human Cyborgs or a Discord of "Cultural Exchanges"?

While many of us anticipated yet another season of Alessandro Michele's breathtaking world of floral and fauna and utopian fanta ..

News -
Chris Hemsworth fronts Boss's latest BOSS BOTTLED "Man Of Today" campaign

With masculinity currently having more blurred lines than a Robin Thicke song, it’s hard to define what it means to be a man tod ..

Fragrance -
Loewe looks into the archives of artist William Morris

If medievalism-meets-punk is the name of your party game, then Loewe’s latest capsule ought to be your go-to this festive season ..

News -
Gucci announces a customizable D-I-Y tailoring service at Ion Orchard

Paying homage to Gucci Cruise 2018 collection, slogans like "Guccify Yourself'" and "Guccification" have manifested beyond their� ..

News -
Gucci revisits its cultural home ground for Cruise 2018

It’s quite the Herculean task to distill a collection by Alessandro Michele into a single overarching theme. It is perhaps even ..

News -
BAZ LUHRMANN creates a springtime fantasy for ERDEM X H&M campaign

Visionary filmmaker Baz Luhrmann creates an alluring fairytale filled with passion, drama and vivacity in his recent cinematograp ..

Editor's Pick -