Fragrance, Grooming

The Latest From #GuiltyNotGuilty Campaign: Gucci Guilty Absolute

The Latest From #GuiltyNotGuilty Campaign: Gucci Guilty Absolute

Behold Gucci’s latest scent from the house’s #GuiltyNotGuilty campaign: Gucci Guilty Absolute. Inspired by creative director Alessandro Michele’s ambitious (and hugely successful) redefinition of luxury, the new scent is one bold declaration of self-expression and emancipated sexuality.  

Designed by Master Perfumer Alberto Morillas, the fragrance breaks the mould of a traditional woody construction with a structure that remains unchanged from the first time it is applied to skin. Comprising Woodleather as a tribute to the house’s leather-making roots, a natural extract of the Nootka Cypress, Goldenwood, Patchouli oils with sweet, dark and earthy character, and Vetiver, the resulting scent features ultra-dry woody notes with both depth and complexity.

Gucci Guilty Absolute 90 ml

Where bottle design is concerned, the textures and colours of cigars and cognacs inspired it. Guilty Absolute takes the same smooth flask style lines of the original and best-selling Gucci Guilty fragrance, and the flacon is filled with a cognac-hued scent and adorned with a glossy black cap. A tobacco military-coloured outer carton features black interlocking Gs. And now that you know what goes behind the new #GuiltyNotGuilty, it’s time to enjoy some (without guilt).


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