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Dolce & Gabbana Spring/Summer 2017 show: @presleygerber and @raff_law on the runway

Dolce & Gabbana Spring/Summer 2017 show: @presleygerber and @raff_law on the runway

Any Dolce & Gabbana show is a buzzy affair, but its Spring/Summer 2017 affair was even more so courtesy of a slew of special guests. Lining the front row were the brand’s new breed of VIPs: social media darlings including actors Cameron Dallas (@camerondallas, 18.5 million followers on Instagram) and Austin Butler (@austinbutler, 1.4 million followers), stylist Luka Sabbat (@lukasabbat, 360,000 followers), and musician Gabriel-Kane Day-Lewis (@gabrielkane, 60,000 followers). Weibo’s influencers were not forgotten, as Chinese actors Han DongJun and Huang Jingyu added their celebrity wattage to the front row.

Dolce & Gabbana Spring/Summer 2017 collection

And to prove the brand really means (social media) business, the show opened with Presley Gerber, donning a lean polka dot suit. Yes, he’s Cindy Crawford’s son, aka @presleygerber with 243,000 followers on Instagram. Then came Jude Law’s son, Rafferty Law (@raff_law, 26,000 followers), who happens to be model sensation Lucky Blue Smith’s #bff. Explaining the decision to place well-connected millennials on the runway, Domenico Dolce and Stefano Gabbana say they want to communicate in a way that everyone is most familiar with. “These young men have power in their hands, thanks to their smartphones,” they say.

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