Diesel Partners Football Club AC Milan - Men's Folio
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Diesel Partners Football Club AC Milan

  • By Ian Lee

Famed Italian football club AC Milan has just scored itself a style partner in Diesel. The partnership will last no less than three years, with the fashion label set to dress the club off-field. Its die-hard fans will know that AC Milan is synonymous with the colours red and black – something the club’s Vice-President and CEO Barbara Berlusconi links to the two Italian brands joining forces. “I grew up with red and black. I’ve always felt they were like a second skin. They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership,” he says. Diesel founder Renzo Rosso adds that the two companies are similar in more ways than one. “We are two major Italian players, iconic, similar in spirit, and we are teaming up around a dream of pride, passion, and bravery. We want to make this collaboration unique, and fuelled with irony, innovation and modernity,” he adds.