Behind The Scenes: Kenzo x H&M Campaign Shoot - Men's Folio
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Behind The Scenes: Kenzo x H&M Campaign Shoot

  • By Ian Lee

Iconic French photographer Jean-Paul Goude has shot the hotly anticipated Kenzo x H&M campaign, which stars seven unexpectedly diverse and inspiring personalities. Starring in the campaign are hip hop artist Chance The Rapper, musician and composer Ryuichi Sakamoto, and activist Xiuhtezcatl Martinez, together with Iman and Chloe Sevigny.    

Goude is best known for his work with Grace Jones, Kim Kardashian and Galaries Lafayette. “We love to work with our idols, and Jean-Paul Goude is a true icon. His images for Kenzo x H&M are incredible, and capture the personality, positivity and freedom of the collection,” says Carol Lim and Humberto Leon, Creative Directors at Kenzo. “Working with H&M and Carol and Humberto on the Kenzo x H&M campaign is a real adventure. I love the attitude that they have brought to the collection, and their youth, energy, fun and style,” says Goude.

The collection will be available on November 3.