Loewe 001: Jonathan Anderson’s First Fragrance

By Ian Lee | Monday, September 12 2016


Mirroring the multi-faceted, fresh garments of Loewe’s collections is the house’s first fragrance under the direction of Jonathan Anderson. Aptly called 001, the scent blends top notes of tangerine and bergamot with core notes of sandalwood and undertones of cedar and musk. The distinctive packaging for 001 features the artwork of German artist and photographer Karl Blossfeldt – if you find the prints familiar, that’s because his botanical images were also used as prints in the Spring/Summer 2016 pieces for women. “This is a very personal project for me. I spent a lot of time working on it because it’s something I really believe in. Above all, I wanted the fragrance to feel credible, an organic extension of what Loewe stands for today,” says Anderson.