OF THIS MINUTE: David Beckham Is The New Face Of Belstaff - Men's Folio
News

OF THIS MINUTE: David Beckham Is The New Face Of Belstaff

  • By Men's Folio

Of This Minute David Beckham Is The New Face Of BelstaffAfter seasons of being the front-face of Swedish fast-fashion brand H&M, David Beckham has found a new fashion gig: main-stage of Belstaff’s Spring/Summer 2014 campaign. At the party celebrating the brand’s new flagship store on London’s New Bond Street, the retired English soccer superstar attended the bash, confirming rumors that he has in fact landed the modeling gig.

Having a strong passion of all-things motorcycle, Beckham was an expected choice for the job: he already has two bikes in Los Angeles and doesn’t hide his love of riding them. “What I love about riding is the freedom part,” he starts, “when you’re out there, no one knows that it’s you. You have a full-face helmet on, so you enjoy just being alone.”

Having already shot the campaign on Saturday on location in the English countryside, the images were shot by legendary Peter Lindbergh and will feature Beckham as the central figure in a group of models.