Pedro: Fast Foot Forward - Men's Folio
News

Pedro: Fast Foot Forward

  • By Men's Folio

Pedro Fast Foot Forward

Celebrated for heaping mounds of inexpensive runway-ready strappy stilettos into the waiting arms of fervent fashion aficionados, the Charles and Keith Group has risen to the top of the fast-fashion pile in the last decade. In addition to the launch of men’s footwear label Pedro in 2006, its rapid global expansion has swelled with a total of 317 stores collectively between Pedro and Charles & Keith in over 33 countries from South Africa to South Korea. It’s amazing to think that this multi-million dollar footwear empire started with humble beginnings in 1996 when Charles Wong opened a 500-sq ft shoe store in Amara Shopping Centre Singapore. In December 2010, the Group’s vim and vitality attracted an investment of $30 million from L-Capital Asia (a private equity fund sponsored by the LVMH Group) for a 20 per cent stake to help fuel its aggressive expansion across China. Truly stomping!